It's amazing how Apple governments over their consumer mindset. They were soon selling millions of products and even get away with the shortcomings (think iPhone 4 signal issues) without hurting their fan base. Only Steve Jobs has the ability to instruct their customers to stop holding the phone "in the wrong direction!" However, Apple fanatics are a rare breed of providing such a drift to the seller. At the time we live in, it is difficult even to get customers' attention. Think about the command, what, where, when and how they buy it as daydreaming. Customers now have complete control and they are tools available that facilitate this authority.
So, what led to this buyer power? Internet and other digital media have substantially changed the way dućan.Učinak internet shopping is far greater than the dollar value of on-line sales transactions. It's impact on online shopping, where on-line produces a much larger impact. We go down a list of some things that have changed customers' attitude and strength into the retail landscape.
access to - Consumer now has plenty of ways of learning about the products. Given enough time, anyone can be an expert in the product they intend to buy. Today, most customers are educated about the products even before they get to the store or web site. This is a huge impact on how retailers treat the intelligent customer.
multi-channel - Gone are the days when mail catalogs and brochures were enough to fire consumers' buying appetite. With access to numerous channels, consumers are now connected and ready for action 24x7. Many customers access to 3-4 channels before making kupnje.Najvažniji catalyst is a cell phone, which is a leading makeover shopping experience. But others, such as interactive TV shopping are not far behind.
social technologies - social media is not only changed the way we interact with our peers, but also how we interact with trgovcima.Riječ-of-mouth (positive or negative ) has taken a whole new dimension and retailers must be careful about what happens in social networks and communities. Consumers' ability to express opinions and listen changing the way products are made and marketed.
changes in behavior - All this is determined has changed consumer behavior. Consumers today are much more expressive, very involved and want their voices heard. In addition to sharing their shopping experience, they also want to get involved in new product development and retail experience.
their voice carries weight - This is an important factor that has brought customers to the commanding position. Never before was the consumer's voice with such great interest. Customers now expect retailers to listen, respond and take appropriate action. Retailers must follow suit to not face the consumer reaction.
Retailers and manufacturers of products are very difficult to satisfy today's consumers who are much smarter than their prethodnika.Nova type of consumer is an educated, empowered, social, and have high expectations. Retailers have no choice but to adapt to these expectations if they want to survive in this age of buyer dominance.
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