It is tempting when shopping for a cost-per-lead placement to seek the lowest-cost water - and I hope that your sales force (or your web page or track materials) have enough to sell them to convert. However, the initial cost is not the only consideration - you will need to take a good look at the quality of each link. This includes the conversion rate and average revenue per sale. For example, it may be that the water generated from one media type (such as paid search), turned into a real business at a much higher rate than other types. Given this fact, you will be willing to pay more per lead for a better ROI ....
Example:
- The "" cost = $ 1,500. Revenue = $ 3.000.ROI ratio is 2:1.
- The "B" cost = $ 2,500. Revenue = $ 7.525.ROI ratio is 3:1.
campaign to be monitored through the entire sales to establish the best leads. How many leads are converting into sales, then what is the average sale? The last two variables are as important a factor as the original cost of the water.
The B2B Lead Post accommodations, the cost of lead occurs in 2 areas -. The amount of targeting or filtering required, and the amount of data being captured
cheapest water will usually be less than the target. No filter (or several) will apply - this is really putting the offer to anyone. And who exactly who will respond. Usually only the information needed is name, address and e-pošte.Više targeting publishers or ad networks can provide, the more potential targets, and hopefully soon will be the lead.
data fields are captured will also affect the price. Standard "card" boxes are often used. But it may be important to further improve the water. Most sales people if they complain about the water quality rather have fewer but better qualified leads. Keep in mind, the more fields you need, the higher the "drop off" rate. People do not want to take time to fill out forms, so be careful to balance the amount of data that is really necessary in relation to what would be nice to have.
To further qualify the water, add 2 or 3 water issues registration page. Often, this option is available if pre-targeting is a bit more specific. Think about what additional information will help your sales process. Examples would be: when will the decision to purchase be? the respondent decision-making role?
Some hints:
-Know-Who is the target audience for a particular product or offer.
-Ask the publisher to filter to that target, or as close as they can get.
-Ask how the identification data - is it credible?
-If the cable is based on contextual and behavioral data, be sure you fully understand the methodology of the publisher.
-Publishers/providers Should be scouring the water for the accuracy and hygiene - making sure all data fields are what they should be.
-Water should be unique leads - publishers need to be by eliminating duplicates.
IAB-established good practice. Lots of good information here.
-Last thought .... Act fast on water. They do not get better with age.
